FREDU SIRVIÖ SIGNS WITH ICON OUTERWEAR
Heartbreak Collection coming Fall 2010
The rumors on the streets are true! ICON Snowboarding is proud to welcome Fredu Sirviö to ICON Outerwear program. Being hands down one of the worlds best urban rail riders, Fredu will be a superior addition to ICON Outerwear team while Stepchild Snowboards will remain his board sponsor. Fredu will be rocking his own signature outerwear line, The Heartbreak Collection, which will be hitting the stores around the world in the fall 2010.
Antti Bergman / Marketing Manager, Head Designer:
“ We are naturally super happy to have a Rider and a Person like Fredu with us. We have always been amazed by Fredu´s uncompromising style when it comes to riding as well the clothes he’s rocking. That’s why we wanted to give Fredu an opportunity to design a collection for himself so that he would finally have outerwear that he actually wants to wear and that matches his style without any compromises.
Fredu Sirviö:
“ I’m really stoked to ride for ICON Clothing and be a part of the Immortal Cowboys of North! And even more stoked to get my own clothing line from them! I designed one pant and two jackets. The pants are pretty much the tightest snow pants ever made. It’s just perfect to have the jean look and feel combined with waterproofed stretch fabrics to make it more comfy on snow. The first jacket is called the McCoy jacket, which is inspired by my favorite guitarist Andy McCoy from Hanoi Rocks. The other jacket is called the Cash jacket. Do I even have to say who is the inspiration for that one? I’m really glad and hyped on how the clothes look and feel! Mind over matter.
About ICON SNOWBOARDING
ICON (aka Immortal Cowboys Of North) is an rider driven, independently owned snowboarding company from Finland that was founded in the year 2000 to reflect everything that Finnish snowboarding stands for: high performance, quality and style. ICON is focused to Snowboards and technical outerwear that are distributed around the world in, Europe, Asia as well in North America and Australia. More about ICON: www.iconsnowboards.com
